The Dentsu Way 2024 pdf epub mobi 電子書下載

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The Dentsu Way pdf epub mobi 著者簡介

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This title offers breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy - and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. "The Dentsu Way" shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; and, provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following "the Dentsu Way".

The Dentsu Way 2024 pdf epub mobi 電子書下載

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發表於2024-09-28

The Dentsu Way 2024 pdf epub mobi 電子書下載

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cross switch是這本書的關鍵詞，但我想它和老浦一直強調的media mix也沒甚大區彆。不過這本書裏說，cross communication is using a core idea to create a scenario for effectively moving the target to action. 呆過美國的agency然後進入電通，覺得它有什麼不同？ - 絕對...

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