This title offers breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy - and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. "The Dentsu Way" shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; and, provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following "the Dentsu Way".
發表於2025-01-08
The Dentsu Way 2025 pdf epub mobi 電子書 下載
cross switch是這本書的關鍵詞,但我想它和老浦一直強調的media mix也沒甚大區彆。不過這本書裏說,cross communication is using a core idea to create a scenario for effectively moving the target to action. 呆過美國的agency然後進入電通,覺得它有什麼不同? - 絕對...
評分cross switch是這本書的關鍵詞,但我想它和老浦一直強調的media mix也沒甚大區彆。不過這本書裏說,cross communication is using a core idea to create a scenario for effectively moving the target to action. 呆過美國的agency然後進入電通,覺得它有什麼不同? - 絕對...
評分cross switch是這本書的關鍵詞,但我想它和老浦一直強調的media mix也沒甚大區彆。不過這本書裏說,cross communication is using a core idea to create a scenario for effectively moving the target to action. 呆過美國的agency然後進入電通,覺得它有什麼不同? - 絕對...
評分cross switch是這本書的關鍵詞,但我想它和老浦一直強調的media mix也沒甚大區彆。不過這本書裏說,cross communication is using a core idea to create a scenario for effectively moving the target to action. 呆過美國的agency然後進入電通,覺得它有什麼不同? - 絕對...
評分cross switch是這本書的關鍵詞,但我想它和老浦一直強調的media mix也沒甚大區彆。不過這本書裏說,cross communication is using a core idea to create a scenario for effectively moving the target to action. 呆過美國的agency然後進入電通,覺得它有什麼不同? - 絕對...
圖書標籤: 廣告 dentsu cross-media 市場營銷 業務 廣告 專業書 Studies
傳說中的中文版呢?
評分傳說中的中文版呢?
評分傳說中的中文版呢?
評分很好的一本工具書籍
評分作為曾經的電通人,以及受惠於電通和幾所中國大學廣告係閤作的課程,很有興趣看看理論化的電通。
The Dentsu Way 2025 pdf epub mobi 電子書 下載