Great explorers – from Columbus to Lewis & Clark to Jacques Cousteau – all have one remarkable gift: the ability to think in new dimensions. They take a distant possibility and confidently explore it, boldly transforming it into a living, breathing certainty for everyone else to encounter, contemplate, and employ.
As more and more companies realize that one key effect of the great recession is the further commoditization of their goods and services, they also find that chaotic change is the new normal. In response, they need to renew their commitment to innovation, to think of new and effective ways to bring value to customers. To discover that value, they need to become explorers, seeking out new territory and claiming it for their companies, to the benefit of their customers.
To this end, Joe Pine and Kim Korn provide a new way of thinking regarding the richest area ripe for exploration: digital technology. This fresh perspective pushes forward the boundaries of the digital frontier, showing companies how they can harness the power of digital technology to craft new offerings that create customer value. At the core of their forthcoming book is a three-dimensional framework that helps people make sense of what is going on in a time of rampant technological change – and helps them determine what to do about it. The framework helps readers to think differently about how time, space, and matter enable businesses to create new-to-the-world goods, services, and especially experiences that customers desire.
The power of this framework lies in exploring the truly infinite possibility open to those who learn to think in new dimensions, to merge reality and virtuality in ways that engages customers to create new economic value. Pine and Korn provide a host of examples of this phenomenon at play across a wide range of industries: from GPS navigators such as TomTom that help you visualize your destination, to healthcare professionals at the Mayo Clinic who deliver virtual checkups to rural patients, to Lappset’s digital playground, called SmartUs, which lets kids design their own learning games, and then play them with their friends in the school yard. The book highlights the value of the innovations from these industry pioneers and shows you how to successfully innovate for yourself on the digital frontier.
發表於2024-12-24
Infinite Possibility 2024 pdf epub mobi 電子書 下載
摩托羅拉在手機功能研發和服務上窮盡所有都沒有超越諾基亞,但後來者蘋果卻依靠觸摸操作和大屏幕打敗瞭曾經稱霸全球功能手機市場的砸核桃專傢。這是所謂的創新性破壞,同時也是體驗式摧毀。即時諾基亞在手機功能和産品服務上已經做到極緻,但在引領瞭全新操作體驗的iPhone麵前...
評分摩托羅拉在手機功能研發和服務上窮盡所有都沒有超越諾基亞,但後來者蘋果卻依靠觸摸操作和大屏幕打敗瞭曾經稱霸全球功能手機市場的砸核桃專傢。這是所謂的創新性破壞,同時也是體驗式摧毀。即時諾基亞在手機功能和産品服務上已經做到極緻,但在引領瞭全新操作體驗的iPhone麵前...
評分摩托羅拉在手機功能研發和服務上窮盡所有都沒有超越諾基亞,但後來者蘋果卻依靠觸摸操作和大屏幕打敗瞭曾經稱霸全球功能手機市場的砸核桃專傢。這是所謂的創新性破壞,同時也是體驗式摧毀。即時諾基亞在手機功能和産品服務上已經做到極緻,但在引領瞭全新操作體驗的iPhone麵前...
評分摩托羅拉在手機功能研發和服務上窮盡所有都沒有超越諾基亞,但後來者蘋果卻依靠觸摸操作和大屏幕打敗瞭曾經稱霸全球功能手機市場的砸核桃專傢。這是所謂的創新性破壞,同時也是體驗式摧毀。即時諾基亞在手機功能和産品服務上已經做到極緻,但在引領瞭全新操作體驗的iPhone麵前...
評分摩托羅拉在手機功能研發和服務上窮盡所有都沒有超越諾基亞,但後來者蘋果卻依靠觸摸操作和大屏幕打敗瞭曾經稱霸全球功能手機市場的砸核桃專傢。這是所謂的創新性破壞,同時也是體驗式摧毀。即時諾基亞在手機功能和産品服務上已經做到極緻,但在引領瞭全新操作體驗的iPhone麵前...
圖書標籤: 虛擬現實 營銷 大數據 一本好書
探討AR、VR的一本入門書
評分探討AR、VR的一本入門書
評分探討AR、VR的一本入門書
評分探討AR、VR的一本入門書
評分探討AR、VR的一本入門書
Infinite Possibility 2024 pdf epub mobi 電子書 下載