David Kadavy

Kadavy公司總裁，兼500 Startups種子基金導師。Kadavy公司提供用戶界麵設計谘詢服務，客戶包括oDesk、PBworks和UserVoice等。早先，David曾領導過兩傢矽榖創業公司和一傢建築公司的設計部門，在大學教授過印刷課程。在愛荷華州立大學攻讀平麵設計專業美術學士學位期間，他曾在羅馬學習古代印刷術。Communication Arts雜誌刊登過他的設計作品，他曾在South by Southwest（SXSW）互動大會上做過演講。你可以訪問kadavy.net，閱讀其關於設計和創業的文章，也可在Twitter上通過關注@kadavy，或藉由david@kadavy.net與他聯係。

Discover the techniques behind beautiful design?by deconstructing designs to understand them

The term ?hacker? has been redefined to consist of anyone who has an insatiable curiosity as to how things work?and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You?ll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats.

Breaks down and studies the classical principles and techniques behind the creation of beautiful design

Illustrates cultural and contextual considerations in communicating to a specific audience

Discusses why design is important, the purpose of design, the various constraints of design, and how today?s fonts are designed with the screen in mind

Dissects the elements of color, size, scale, proportion, medium, and form

Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet?s art, the style and sleekness of the iPhone, and more

By the end of this book, you?ll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.