Grouped 2024 pdf epub mobi 电子书

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Researcher, Interaction Designer and Industrial Designer Paul Adams advises design and product teams on creating successful social experiences. He has led research and design projects in the US, UK, India, China and Japan on sociability and emerging platforms.

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发表于2024-09-21

Grouped 2024 pdf epub mobi 电子书

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出版者:New Riders

作者:Paul Adams

出品人:

页数:168

译者:

出版时间:2011-11-21

价格:USD 29.99

装帧:Paperback

isbn号码:9780321804112

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图书标签: SNS facebook PaulAdams google Network Paul 互联网 marketing

Grouped 2024 pdf epub mobi 电子书图书描述

The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our friends prefer different brands, and this information will be surfaced to us at the most opportune moments - when we're deciding what to buy.

In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks.

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（1）部分数据结果很有价值；（2）批判了《The Tipping Point》的观点；（3）内容疏松，含金量低，整体性差；（4）Quick Tips指导性差，基本是垃圾；（5）虎头蛇尾，大部分篇幅跑题，失望大于期望。

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这位现facebook全球品牌体验经理，将自己的理念凝结成一本一百多页的小书。里面有两条重要的理论，一是人类的社交行为进化了上万年，facebook只是在online重建了这种关系；二是以往广告都是interruptionmarketing，未来的广告形式将是permission marketing。

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A lot of good points. The funny thing is that the author does know arousing content will be more viral, but he still wrote a factual book.

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Grouped 2024 pdf epub mobi 电子书