Packaging the Brand 2024 pdf epub mobi 电子书

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Packaging the Brand 2024 pdf epub mobi 电子书著者简介

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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发表于2024-12-25

Packaging the Brand 2024 pdf epub mobi 电子书

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出版者:AVA Publishing

作者:Gavin Ambrose

出品人:

页数:207

译者:

出版时间:2011-1

价格:450.00元

装帧:精装

isbn号码:9782940411412

丛书系列:

图书标签: 设计品牌包装设计

Packaging the Brand 2024 pdf epub mobi 电子书图书描述

Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Packaging the Brand 2024 pdf epub mobi 电子书

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