Media Organizations And Convergence 2024 pdf epub mobi 电子书


Media Organizations And Convergence

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发表于2024-11-26

Media Organizations And Convergence 2024 pdf epub mobi 电子书

Media Organizations And Convergence 2024 pdf epub mobi 电子书

Media Organizations And Convergence 2024 pdf epub mobi 电子书



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出版者:Lawrence Erlbaum Associates
作者:Gracie L. Lawson-Borders
出品人:
页数:224
译者:
出版时间:2005-11-3
价格:USD 35.95
装帧:Paperback
isbn号码:9780805851984
丛书系列:

图书标签: 融合  组织  管理  媒介  传媒   


Media Organizations And Convergence 2024 pdf epub mobi 电子书 图书描述

This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. "Media Organizations and Convergence: Case Studies of Media Convergence Pioneers" considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers - Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas - that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass communication, mass media, and related areas of the media industry.

Media Organizations And Convergence 2024 pdf epub mobi 电子书

Media Organizations And Convergence 2024 pdf epub mobi 电子书
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