Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid (MyPyramid).
Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the author of over 100 academic articles and books, including the best-selling book Mindless Eating: Why We Eat More Than We Think and Marketing Nutrition (2005). He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008.
This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?
Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.
發表於2024-06-30
Mindless Eating 2024 pdf epub mobi 電子書 下載
這本書我沒有完整讀過,但是看過Brian Wansink研究mindless eating這方麵的論文,發錶在《obesity》上麵[擁有高校數據庫的同學可以去找來看]。 人為什麼會胖,吃多瞭,是最主要的因素。二戰後食品工業飛速發展,當所有食品公司加工齣來的食品的總熱量遠遠超過消費者正常需求時...
評分這本書我沒有完整讀過,但是看過Brian Wansink研究mindless eating這方麵的論文,發錶在《obesity》上麵[擁有高校數據庫的同學可以去找來看]。 人為什麼會胖,吃多瞭,是最主要的因素。二戰後食品工業飛速發展,當所有食品公司加工齣來的食品的總熱量遠遠超過消費者正常需求時...
評分Wansink也是神人一枚,早年在多所大學間轉瞭很久,每所大學都不知道該把他往哪個係裏放。他的研究也是別齣心裁,不屑於討好主流的興趣,於是也多年沒混到tenure;直到Cornell慧眼識人,把Wansink和他傳奇的Lab招到麾下。 公認的最有名的Wansink研究是bottomless bowl (無底湯...
評分Wansink也是神人一枚,早年在多所大學間轉瞭很久,每所大學都不知道該把他往哪個係裏放。他的研究也是別齣心裁,不屑於討好主流的興趣,於是也多年沒混到tenure;直到Cornell慧眼識人,把Wansink和他傳奇的Lab招到麾下。 公認的最有名的Wansink研究是bottomless bowl (無底湯...
評分這本書我沒有完整讀過,但是看過Brian Wansink研究mindless eating這方麵的論文,發錶在《obesity》上麵[擁有高校數據庫的同學可以去找來看]。 人為什麼會胖,吃多瞭,是最主要的因素。二戰後食品工業飛速發展,當所有食品公司加工齣來的食品的總熱量遠遠超過消費者正常需求時...
圖書標籤: 飲食 心理學 Psychology 健康 kindle Marketing English
大部分的內容,已經知道,不過提醒我很多事
評分大部分的內容,已經知道,不過提醒我很多事
評分大部分的內容,已經知道,不過提醒我很多事
評分Quite insightful and smooth read
評分Quite insightful and smooth read
Mindless Eating 2024 pdf epub mobi 電子書 下載