This Is Service Design Thinking 2024 pdf epub mobi 电子书

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This Is Service Design Thinking 2024 pdf epub mobi 电子书著者简介

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.

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发表于2024-05-15

This Is Service Design Thinking 2024 pdf epub mobi 电子书

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我这个书评就是自掘坟墓。掘一次也没关系吧。我的博士论文号称是写‘服务设计’的。教授们的评价都是‘为服务设计领域做出了卓越贡献’。但是，我关于服务设计的文献，一个也没有。我教了好几年的研究生阶段的服务设计的课，给学生辅导的项目也都是服务设计。接的客户商业项...

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老师教学生的四个阶段教自己知道的教自己不知道的教学生不太会知道的教学生未来的东西服务设计就是在交互设计用户体验大行其道的中国，5年之后服务设计终将姗姗来迟。见过这本书的作者Jamin 他是一个诗人设计总监 2013.1.20 PM10:40 Lab 早就要写点东西一直没...

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出版者:Wiley

作者:Marc Stickdorn

出品人:

页数:384

译者:

出版时间:2012-1-11

价格:253.00元

装帧:Paperback

isbn号码:9781118156308

丛书系列:

图书标签: 服务设计 ServiceDesign 设计用户体验思维 design 服务设计革新创新

This Is Service Design Thinking 2024 pdf epub mobi 电子书图书描述

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.

This Is Service Design Thinking 2024 pdf epub mobi 电子书

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