達米安·瑞恩(Damian Ryan)是數字媒體與數字營銷專傢,他已經在媒體行業的最前綫工作瞭27年。在作為一名數字媒體專傢進入公司融資之前,達米安就於1997年在英國和愛爾蘭建立瞭首批數字機構之一。他是Mediaventura創始閤夥人。
卡爾文·瓊斯(Calvin Jones)是在綫內容策略師、作傢,幫助各種規模的組織在綫上與綫下進行更加有效的交流。
他們還閤寫過《世界上最好的數字營銷活動》一書(同樣由Kogan Page齣版社齣版)。
Digital marketing now represents 25 per cent of the marketing spend in the UK and this is predicted to move to 50 per cent or higher within the next three years. "Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future. "Understanding Digital Marketing" deals with every key topic in detail, including: search marketing, social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, "Understanding Digital Marketing" provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
發表於2024-11-13
Understanding Digital Marketing 2024 pdf epub mobi 電子書 下載
圖書標籤: digital marketing 英文原版 美國 2015
通識。
評分入門書。講瞭SEO,PPC,Social, email, mobile, affiliate, content幾個渠道。
評分雖然很淺顯,但整個industry未嘗不是如此。是一本很好的係統瞭解當前行業狀況的入門普及書,真正做到深刻理解其“淺顯道理”的隻能在實戰中感受,沒有任何一本書是能教會你的。
評分雖然很淺顯,但整個industry未嘗不是如此。是一本很好的係統瞭解當前行業狀況的入門普及書,真正做到深刻理解其“淺顯道理”的隻能在實戰中感受,沒有任何一本書是能教會你的。
評分每一章前半部分都不用看,直接從一半開始看即可,鋪陳太多,是一本科普層次的讀物,涉及內容很廣,可讀性湊活,適閤入門。
Understanding Digital Marketing 2024 pdf epub mobi 電子書 下載