Paid, Owned, Earned 2024 pdf epub mobi 电子书


Paid, Owned, Earned

简体网页||繁体网页

Paid, Owned, Earned 2024 pdf epub mobi 电子书 著者简介


Paid, Owned, Earned 电子书 图书目录




点击这里下载
    


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-06-16

Paid, Owned, Earned 2024 pdf epub mobi 电子书

Paid, Owned, Earned 2024 pdf epub mobi 电子书

Paid, Owned, Earned 2024 pdf epub mobi 电子书



喜欢 Paid, Owned, Earned 电子书 的读者还喜欢


Paid, Owned, Earned 电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价
出版者:
作者:Burcher, Nick
出品人:
页数:296
译者:
出版时间:2012-3
价格:$ 30.45
装帧:
isbn号码:9780749465629
丛书系列:

图书标签: media  传播营销  strategy  marketing   


Paid, Owned, Earned 2024 pdf epub mobi 电子书 图书描述

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. "Paid, Owned, Earned" defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.

Paid, Owned, Earned 2024 pdf epub mobi 电子书

Paid, Owned, Earned 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Paid, Owned, Earned 2024 pdf epub mobi 用户评价

评分

评分

评分

评分

评分

Paid, Owned, Earned 2024 pdf epub mobi 电子书


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有