Paid, Owned, Earned 2024 pdf epub mobi 电子书

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发表于2024-11-14

Paid, Owned, Earned 2024 pdf epub mobi 电子书

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出版者:

作者:Burcher, Nick

出品人:

页数:296

译者:

出版时间:2012-3

价格:$ 30.45

装帧:

isbn号码:9780749465629

丛书系列:

图书标签: media 传播营销 strategy marketing

Paid, Owned, Earned 2024 pdf epub mobi 电子书图书描述

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. "Paid, Owned, Earned" defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.

Paid, Owned, Earned 2024 pdf epub mobi 电子书

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