Car 2024 pdf epub mobi 电子书

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发表于2024-06-26

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出版者:W. W. Norton & Company

作者:Mary Walton

出品人:

页数:396

译者:

出版时间:1999-2-17

价格:GBP 17.99

装帧:Paperback

isbn号码:9780393318616

丛书系列:

图书标签: 金牛座藏书英文福特汽车商业产品 Taurus

Car 2024 pdf epub mobi 电子书图书描述

Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to $3 billion. This biting, insightful account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton, who was given unprecedented access to the Taurus team, chronicles the clashes between designers and engineers, marketers and accountants, product guys and manufacturing guys, to create a revealing portrait of the tension, the passions, and the pride that fuel the race to #1.

Car 2024 pdf epub mobi 电子书

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