International Marketing & Export Management 2024 pdf epub mobi 电子书

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发表于2024-12-23

International Marketing & Export Management 2024 pdf epub mobi 电子书

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出版者:

作者:Albaum, Gerald S.; Duerr, Edwin;

出品人:

页数:1024

译者:

出版时间:2011-7

价格:710.00元

装帧:

isbn号码:9780273743880

丛书系列:

图书标签: original Marketing 2018

International Marketing & Export Management 2024 pdf epub mobi 电子书图书描述

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

International Marketing & Export Management 2024 pdf epub mobi 电子书

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