The Globalization of Advertising 2024 pdf epub mobi 电子书


The Globalization of Advertising

简体网页||繁体网页

The Globalization of Advertising 2024 pdf epub mobi 电子书 著者简介


The Globalization of Advertising 电子书 图书目录




点击这里下载
    


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-12-25

The Globalization of Advertising 2024 pdf epub mobi 电子书

The Globalization of Advertising 2024 pdf epub mobi 电子书

The Globalization of Advertising 2024 pdf epub mobi 电子书



喜欢 The Globalization of Advertising 电子书 的读者还喜欢


The Globalization of Advertising 电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价
出版者:
作者:Faulconbridge, James R.; Taylor, Peter J.; Nativel, Corrine
出品人:
页数:208
译者:
出版时间:2011-1
价格:$ 158.20
装帧:
isbn号码:9780415567169
丛书系列:

图书标签: 广告  globalization  M2论文   


The Globalization of Advertising 2024 pdf epub mobi 电子书 图书描述

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

The Globalization of Advertising 2024 pdf epub mobi 电子书

The Globalization of Advertising 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

The Globalization of Advertising 2024 pdf epub mobi 用户评价

评分

非常好的理论研究和相关话题读物!

评分

非常好的理论研究和相关话题读物!

评分

非常好的理论研究和相关话题读物!

评分

非常好的理论研究和相关话题读物!

评分

非常好的理论研究和相关话题读物!

The Globalization of Advertising 2024 pdf epub mobi 电子书


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有