Trust Me, I'm Lying 2024 pdf epub mobi 电子书

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发表于2024-11-23

Trust Me, I'm Lying 2024 pdf epub mobi 电子书

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出版者:Portfolio Hardcover

作者:Ryan Holiday

出品人:

页数:288

译者:

出版时间:2012-7-19

价格:USD 26.95

装帧:Hardcover

isbn号码:9781591845539

丛书系列:

图书标签: 媒体舆论导向社会化媒体媒体；工具；舆论导向 media 心理学商业英文原版

Trust Me, I'm Lying 2024 pdf epub mobi 电子书图书描述

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

Trust Me, I'm Lying 2024 pdf epub mobi 电子书

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Trust Me, I'm Lying 2024 pdf epub mobi 用户评价

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只能说会做mkt的人都是牛叉的人,但前提是要有能力.最怕的也是很会mkt的人.

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虽然揭露的现象不新鲜了，但还是又提醒了我一次，click economy是个结构性问题，所有参与者最终都会被推动被愚弄，不是在认知层面意识到存在这个问题就能逃脱的（反正我是书看到一半就把常刷的social app删了╮(╯▽╰)╭）||对我来说最大的turn-off是Holiday个人的偏见（出于对自身的维护和对客户的偏袒），很多时候严重影响了论证的构建。

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从业者，用不着看；专业学生，如果刚入门，也不推荐；好奇的普通读者，在网络世界浸润这些年，书里的大部分内容应该都已经知道了。总之，内容一般，没什么启发性。可能增加了一点点关于美国媒体界的谈资。

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a little repetitive, but still, whoa. i've always known that it's there, but i just never fully grasped the severity. come to think of it, it's only natural. system makes its components.

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从此对媒体的炒作，和一些社会新闻事件的发酵行为表示免疫。大力推荐！

Trust Me, I'm Lying 2024 pdf epub mobi 电子书