发表于2024-11-07
Trust Me, I'm Lying 2024 pdf epub mobi 电子书
图书标签: 媒体 舆论导向 社会化媒体 媒体;工具;舆论导向 media 心理学 商业 英文原版
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
从此对媒体的炒作,和一些社会新闻事件的发酵行为表示免疫。大力推荐!
评分从业者,用不着看;专业学生,如果刚入门,也不推荐;好奇的普通读者,在网络世界浸润这些年,书里的大部分内容应该都已经知道了。总之,内容一般,没什么启发性。可能增加了一点点关于美国媒体界的谈资。
评分这不是一本不好的书,我一直知道推广的重要性,但我本来又一直认为太不真诚或者说玩弄受众,非常地反感,即使是为了高尚的目的,都不可以如此。
评分虽然揭露的现象不新鲜了,但还是又提醒了我一次,click economy是个结构性问题,所有参与者最终都会被推动被愚弄,不是在认知层面意识到存在这个问题就能逃脱的(反正我是书看到一半就把常刷的social app删了╮(╯▽╰)╭)||对我来说最大的turn-off是Holiday个人的偏见(出于对自身的维护和对客户的偏袒),很多时候严重影响了论证的构建。
评分The media is in some ways inherently a mechanism for systematically limiting what the public sees.
Trust Me, I'm Lying 2024 pdf epub mobi 电子书