Trust Me, I'm Lying 2024 pdf epub mobi 電子書下載

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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

Trust Me, I'm Lying 2024 pdf epub mobi 電子書下載

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發表於2024-07-01

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出版者:Portfolio Hardcover

作者:Ryan Holiday

出品人:

頁數:288

譯者:

出版時間:2012-7-19

價格:USD 26.95

裝幀:Hardcover

isbn號碼:9781591845539

叢書系列:

圖書標籤: 媒體輿論導嚮社會化媒體媒體；工具；輿論導嚮 media 心理學商業英文原版

Trust Me, I'm Lying 2024 pdf epub mobi 電子書下載

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Trust Me, I'm Lying pdf epub mobi 用戶評價

評分☆☆☆☆☆

雖然揭露的現象不新鮮瞭，但還是又提醒瞭我一次，click economy是個結構性問題，所有參與者最終都會被推動被愚弄，不是在認知層麵意識到存在這個問題就能逃脫的（反正我是書看到一半就把常刷的social app刪瞭╮(╯▽╰)╭）||對我來說最大的turn-off是Holiday個人的偏見（齣於對自身的維護和對客戶的偏袒），很多時候嚴重影響瞭論證的構建。

評分☆☆☆☆☆

12年看可能會覺得eye-opening但是18年看隻覺得…I am living it????

評分☆☆☆☆☆

The "tactics" introduced in the first half of the book is truly interesting and warning readers of how untruly the media actually are is of good causes. The second half book is filled with unnecessary pessimism. Furthermore, the stories Mr. Holiday told get repetitive and boring as a reader goes deeper into the book.

評分☆☆☆☆☆

大開眼界，媒體（blog)的真相：博客是用來賺錢的商業行為，賺取眼球謀取利益纔是博客的運營者最關心的。

評分☆☆☆☆☆

隻能說會做mkt的人都是牛叉的人,但前提是要有能力.最怕的也是很會mkt的人.

Trust Me, I'm Lying 2024 pdf epub mobi 電子書下載