You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
發表於2024-11-07
Trust Me, I'm Lying 2024 pdf epub mobi 電子書 下載
圖書標籤: 媒體 輿論導嚮 社會化媒體 媒體;工具;輿論導嚮 media 心理學 商業 英文原版
切,敝國media業隨便拎幾個都可以瞎瞭作者的眼。。。。
評分The "tactics" introduced in the first half of the book is truly interesting and warning readers of how untruly the media actually are is of good causes. The second half book is filled with unnecessary pessimism. Furthermore, the stories Mr. Holiday told get repetitive and boring as a reader goes deeper into the book.
評分12年看可能會覺得eye-opening但是18年看隻覺得…I am living it????
評分大開眼界,媒體(blog)的真相:博客是用來賺錢的商業行為,賺取眼球謀取利益纔是博客的運營者最關心的。
評分大開眼界,媒體(blog)的真相:博客是用來賺錢的商業行為,賺取眼球謀取利益纔是博客的運營者最關心的。
Trust Me, I'm Lying 2024 pdf epub mobi 電子書 下載