You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
發表於2025-02-10
Trust Me, I'm Lying 2025 pdf epub mobi 電子書 下載
圖書標籤: 媒體 輿論導嚮 社會化媒體 媒體;工具;輿論導嚮 media 心理學 商業 英文原版
The "tactics" introduced in the first half of the book is truly interesting and warning readers of how untruly the media actually are is of good causes. The second half book is filled with unnecessary pessimism. Furthermore, the stories Mr. Holiday told get repetitive and boring as a reader goes deeper into the book.
評分從此對媒體的炒作,和一些社會新聞事件的發酵行為錶示免疫。大力推薦!
評分雖然揭露的現象不新鮮瞭,但還是又提醒瞭我一次,click economy是個結構性問題,所有參與者最終都會被推動被愚弄,不是在認知層麵意識到存在這個問題就能逃脫的(反正我是書看到一半就把常刷的social app刪瞭╮(╯▽╰)╭)||對我來說最大的turn-off是Holiday個人的偏見(齣於對自身的維護和對客戶的偏袒),很多時候嚴重影響瞭論證的構建。
評分The "tactics" introduced in the first half of the book is truly interesting and warning readers of how untruly the media actually are is of good causes. The second half book is filled with unnecessary pessimism. Furthermore, the stories Mr. Holiday told get repetitive and boring as a reader goes deeper into the book.
評分大開眼界,媒體(blog)的真相:博客是用來賺錢的商業行為,賺取眼球謀取利益纔是博客的運營者最關心的。
Trust Me, I'm Lying 2025 pdf epub mobi 電子書 下載