Fashion Forecasting, 3rd Edition

Fashion Forecasting, 3rd Edition pdf epub mobi txt 电子书 下载 2025

Evelyn L. Brannon received her Ph.D. in 1989 and is associate professor of fashion forecasting, apparel design, entrepreneurship, research methods and consumer preference at Auburn University. Her professional memberships include the International Textile and Apparel Association, the Association for Consumer Research and the Computer Integrated Textile Design Association.

出版者:Fairchild Pubns
作者:Evelyn L. Brannon
出品人:
页数:496
译者:
出版时间:2010-6-16
价格:USD 80.49
装帧:Paperback
isbn号码:9781563677625
丛书系列:
图书标签:
  • 管理 
  • 时尚 
  • 南安的booklist 
  • 买手 
  • theory 
  • Trend 
  • Research 
  • Practical 
  •  
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A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organising and analysing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organisation, analysis, interpretation and presentation.

NEW TO THIS EDITION

* An 8-page 4-colour insert that demonstrates important theories in fashion forecasting

* New career studies and profiles of fashion professionals

* Methods explaining how to prepare a forecastiong portfolio

* Updated illustrations and discussion questions

* Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions

* PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text

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