Tourism Research , second edition, introduces the concept ofqualitative and quantitative research methodologies associated withthe tourism industry. The relationship of tourism research, and itsunderpinnings, sources and methods, with the implications fortourism development, planning and management are discussed in thetext. The text is focused on the tourism sector rather than theleisure and recreation sector. The professional role, usage andimpacts of research are incorporated throughout the text to ensurestudents appreciate the diversity of research in the tourismindustry.

FEATURES

An updated and balanced discussion between qualitative andquantitative methodologies and their associated theoreticalunderpinnings

Consideration of Indigenous and cross-culturalmethodologies

A step-by-step approach to conducting research

Case studies that illustrate the procedures of researchpreparation, execution and reporting

‘Industry Insights' in all chapters that illustratethe relevance and diversity of research in the tourismindustry

International examples of research in practice.