Tourism Research , second edition, introduces the concept ofqualitative and quantitative research methodologies associated withthe tourism industry. The relationship of tourism research, and itsunderpinnings, sources and methods, with the implications fortourism development, planning and management are discussed in thetext. The text is focused on the tourism sector rather than theleisure and recreation sector. The professional role, usage andimpacts of research are incorporated throughout the text to ensurestudents appreciate the diversity of research in the tourismindustry.
FEATURES
An updated and balanced discussion between qualitative andquantitative methodologies and their associated theoreticalunderpinnings
Consideration of Indigenous and cross-culturalmethodologies
A step-by-step approach to conducting research
Case studies that illustrate the procedures of researchpreparation, execution and reporting
‘Industry Insights' in all chapters that illustratethe relevance and diversity of research in the tourismindustry
International examples of research in practice.
具體描述
讀後感
用戶評價
比較全麵的旅遊研究方法的著作與教材，可供本科、研究生、博士不同層次的讀者使用
评分比較全麵的旅遊研究方法的著作與教材，可供本科、研究生、博士不同層次的讀者使用
评分比較全麵的旅遊研究方法的著作與教材，可供本科、研究生、博士不同層次的讀者使用
评分比較全麵的旅遊研究方法的著作與教材，可供本科、研究生、博士不同層次的讀者使用
评分比較全麵的旅遊研究方法的著作與教材，可供本科、研究生、博士不同層次的讀者使用
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