The Winning Message 2024 pdf epub mobi 电子书

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发表于2024-05-22

The Winning Message 2024 pdf epub mobi 电子书

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出版者:

作者:Simon, Adam F.

出品人:

页数:198

译者:

出版时间:2002-4

价格:242.00元

装帧:

isbn号码:9780521001915

丛书系列:

图书标签: politics politicalscience

The Winning Message 2024 pdf epub mobi 电子书图书描述

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

The Winning Message 2024 pdf epub mobi 电子书

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