The Art of Explanation pdf epub mobi txt 电子书下载 2025

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李•勒菲弗（Lee LeFever），

Common Craft公司的创始人和首席演示员，该公司的视频演示在世界范围内都享有盛誉，已经有超过5000万人次在线观看该公司制作的视频。他的客户包括很多知名公司，包括乐高、英特尔、福特汽车、微软、谷歌等。

出版者:Wiley

作者:Lee LeFever

出品人:

页数:226

译者:

出版时间:2012-10-12

价格:USD 27.95

装帧:Paperback

isbn号码:9781118374580

丛书系列:

图书标签:

表达
营销
思考
思维
心理学
skill
设计
英文版

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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

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这本书如果畅销或者差评都是因为这个书名。这本书的名字原本叫The art of explanation（演示的艺术）。不知道是翻译者还是出版社为了营销这本书才给它摆置了这么低俗的一个名字。我自己非常的喜欢这本书。我用我自己的案例作为案例来分析一下这本书的内容。这本书实际是在讲...

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这本书最初吸引我是因为它的英文书名：The art of explanation——演示的艺术，让人想起了The art of war——《战争的艺术》（孙子兵法）、The art of travel——《旅行的艺术》等一系列经典的名著。而中文译名相比起来就不那么可爱了。“商业就是一场秀”，让人想起的是“人生...

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