李•勒菲弗(Lee LeFever),
Common Craft公司的创始人和首席演示员,该公司的视频演示在世界范围内都享有盛誉,已经有超过5000万人次在线观看该公司制作的视频。他的客户包括很多知名公司,包括乐高、英特尔、福特汽车、微软、谷歌等。
发表于2024-11-07
The Art of Explanation 2024 pdf epub mobi 电子书
这是假期里读的一本书,对于需要提升个人推销能力或是经常做产品演示的职场人士比较适用,关键是作者提出了一个演示概念,一个很重要但经常被忽视的概念,通常我们写PPT,写文案,写博客,做产品推荐往往会从自己的角度出发,只顾自己在文字游戏里面YY,完全置读者,消费者于不...
评分商业小说中有一种说法,所有最有力量的核心剧情元素早在希腊时代就已确定,我们后人所反复使用的不过是前人的遗产、或者其延伸及变体罢了。这一现象的本质在于,从古到今,我们人类的基本生物特征都没有太大变化,因而最能影响我们情绪的那些核心信息要素也是如此,谁最接近本...
评分相信很多人和我一样,常会关注各类名家的“秀”,无论涉及的内容是我们熟知的领域还是未知的领域,无论和我们的生活有没有关联。比如谷歌眼镜的新品发布会,乔布斯在的苹果新品发布会上的演讲,马云的卸任演说等等。我们大家关注的点可能不尽相同,但是优秀的演示一定有共通之...
评分相信很多人和我一样,常会关注各类名家的“秀”,无论涉及的内容是我们熟知的领域还是未知的领域,无论和我们的生活有没有关联。比如谷歌眼镜的新品发布会,乔布斯在的苹果新品发布会上的演讲,马云的卸任演说等等。我们大家关注的点可能不尽相同,但是优秀的演示一定有共通之...
评分商业小说中有一种说法,所有最有力量的核心剧情元素早在希腊时代就已确定,我们后人所反复使用的不过是前人的遗产、或者其延伸及变体罢了。这一现象的本质在于,从古到今,我们人类的基本生物特征都没有太大变化,因而最能影响我们情绪的那些核心信息要素也是如此,谁最接近本...
图书标签: 表达 营销 思考 思维 心理学 skill 设计 英文版
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
context, story, connection, desciption...
评分废话好多。
评分context, story, connection, desciption...
评分废话好多。
评分废话好多。
The Art of Explanation 2024 pdf epub mobi 电子书