李•勒菲弗(Lee LeFever),
Common Craft公司的创始人和首席演示员,该公司的视频演示在世界范围内都享有盛誉,已经有超过5000万人次在线观看该公司制作的视频。他的客户包括很多知名公司,包括乐高、英特尔、福特汽车、微软、谷歌等。
发表于2024-11-24
The Art of Explanation 2024 pdf epub mobi 电子书
周末看了《精简》后,又看了一遍《THE ART OF EXPLANATION》的核心原则实际上就像白居易写诗,写完后读给老奶奶听,若能听懂,还算能得到赞誉,那这多半可以广为流传。 从这个角度说,白居易先生才是中国用户体验的先驱和大师,所谓在唐朝那个强大的时代,就已经是得屌丝者得...
评分有一句老话:传拳不传功,传功不传诀,“诀”说出来心里透亮了,不说就如同隔靴搔痒,也许一直事倍功半。这本书就是把演示的“诀”点出来了,演示并不局限于介绍产品和服务的基本层面上,而是一种交流工具。当别人问:“你是干什么的?”演示的策略在于把这个问题当成“...
评分“世界是个大舞台,所有的男男女女不过是演员。”由于《商业就是一场秀》这一书名,让我联想到莎翁的这句名言。每一次不管是工作还是生活上的“演示”,我相信都是一场演出,一场秀,把握机会,把自己最想要展示的表演给你的老板、客户……然后搞定他们。 一直以来我总是很羡...
评分这是假期里读的一本书,对于需要提升个人推销能力或是经常做产品演示的职场人士比较适用,关键是作者提出了一个演示概念,一个很重要但经常被忽视的概念,通常我们写PPT,写文案,写博客,做产品推荐往往会从自己的角度出发,只顾自己在文字游戏里面YY,完全置读者,消费者于不...
评分有一句老话:传拳不传功,传功不传诀,“诀”说出来心里透亮了,不说就如同隔靴搔痒,也许一直事倍功半。这本书就是把演示的“诀”点出来了,演示并不局限于介绍产品和服务的基本层面上,而是一种交流工具。当别人问:“你是干什么的?”演示的策略在于把这个问题当成“...
图书标签: 表达 营销 思考 思维 心理学 skill 设计 英文版
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
context, story, connection, desciption...
评分废话略多,但是也看到一些有用的知识DDDD 笔记见evernote - the art of explanation
评分context, story, connection, desciption...
评分废话略多,但是也看到一些有用的知识DDDD 笔记见evernote - the art of explanation
评分context, story, connection, desciption...
The Art of Explanation 2024 pdf epub mobi 电子书