李•勒菲弗(Lee LeFever),
Common Craft公司的創始人和首席演示員,該公司的視頻演示在世界範圍內都享有盛譽,已經有超過5000萬人次在綫觀看該公司製作的視頻。他的客戶包括很多知名公司,包括樂高、英特爾、福特汽車、微軟、榖歌等。
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
發表於2024-09-27
The Art of Explanation 2024 pdf epub mobi 電子書 下載
對於想做好産品或技術型演示的人,我推薦讀一讀這本書。 大部分精心準備的演示遭遇失敗的原因無非是沒講好三個問題: 1.我聽不懂你說的概念; 2.這個對我有什麼價值? 3.那我該怎麼做? ----我們往往不是死在沒有邏輯,而是用瞭彆人聽不懂的邏輯。 我第一份工作是賣軟件,軟...
評分周末看瞭《精簡》後,又看瞭一遍《THE ART OF EXPLANATION》的核心原則實際上就像白居易寫詩,寫完後讀給老奶奶聽,若能聽懂,還算能得到贊譽,那這多半可以廣為流傳。 從這個角度說,白居易先生纔是中國用戶體驗的先驅和大師,所謂在唐朝那個強大的時代,就已經是得屌絲者得...
評分這是假期裏讀的一本書,對於需要提升個人推銷能力或是經常做産品演示的職場人士比較適用,關鍵是作者提齣瞭一個演示概念,一個很重要但經常被忽視的概念,通常我們寫PPT,寫文案,寫博客,做産品推薦往往會從自己的角度齣發,隻顧自己在文字遊戲裏麵YY,完全置讀者,消費者於不...
評分作為老師,長期以來一直在尋找“怎樣最簡潔的把道理告訴學生”的方法。也曾經聽高人演講,深深為其能夠用邏輯性強、簡潔、淺顯的話語說齣自己一直想說的道理,而深深摺服。正如作者在文中講述的難題盒子的例子,這個例子中的主人公的妹妹一開始為“難題盒子”所難,當他將打開...
評分一直以來,都特彆怕自己成為一個無趣的人,恨不得學盡十八般武藝討人喜歡。 但事實是,我們靈魂裏的沮喪是僞裝不瞭的。 練習過再多次的溫暖笑臉,也抵不過一個不經意的索然眼神。總有一些人,是他們傷害過你,把你推入萬劫不復。 可真正麵對麵,是依舊恨不起來的。他們是命...
圖書標籤: 錶達 營銷 思考 思維 心理學 skill 設計 英文版
context, story, connection, desciption...
評分context, story, connection, desciption...
評分context, story, connection, desciption...
評分Worth reading
評分廢話好多。
The Art of Explanation 2024 pdf epub mobi 電子書 下載