Essentials of Marketing Research (5 edition) 2024 pdf epub mobi 电子书

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发表于2024-12-25

Essentials of Marketing Research (5 edition) 2024 pdf epub mobi 电子书

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出版者:South-Western College Pub

作者:William G. Zikmund

出品人:

页数:480

译者:

出版时间:2012-2-3

价格:224.95

装帧:Paperback

isbn号码:9781133190646

丛书系列:

图书标签: MKT

Essentials of Marketing Research (5 edition) 2024 pdf epub mobi 电子书图书描述

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

Essentials of Marketing Research (5 edition) 2024 pdf epub mobi 电子书

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