Professor David Begg is Principal of the the business school at Imperial College London, currently ranked the world's joint fifth best university (Times Higher Education Supplement, November 2009).

Born in Glasgow, David went to Cambridge in the hope of playing cricket but became fascinated with economics. After also studying at Oxford, he won a Kennedy Scholarship to the Massachusetts Institute of Technology, where Stanley Fischer and Rudiger Dornbusch were his PhD supervisors.

David returned to jobs at Oxford then London universities. In 1983 he got together with Stan and Rudi to write what has become Europe's most successful economics textbook, featured by BBC Radio 4 in its series `Student Bibles' along with other such classics as Gray's Anatomy (with over 100 years' start, now in its 39th edition!).

Gianluigi Vernasca joined the Department of Economics, University of Essex, in September 2006. Gianluigi's areas of research include industrial organization, game theory and intergenerational economics. He previously taught at the University of York and at the University of Pavia.

The combination of David Begg with new co-author Gianluigi Vernasca is one of the many reasons that the 10th edition of Economics stands out from the crowd.

After extensive research, they have revised the structure of the book to make it more concise, perfected their rigorous yet accessible approach, updated data throughout and created over 80 new example boxes.

The result is a textbook fully equipped with everything you need to master your economics principles course.

Topical coverage of the credit crunch including its causes, consequences, and possible policy responses.

Revised coverage of topics including Consumer Choice, Labour Markets and Fiscal Policy.

Fully updated data integrated into tables, figures, cases and questions.

Expanded end of chapter questions, graded by difficulty.

Brand new pedagogical features including case boxes, concept boxes and maths boxes which help show the relevance and application of the material being learnt.