Managerial Economics, 4th Edition 2024 pdf epub mobi 电子书

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发表于2024-11-08

Managerial Economics, 4th Edition 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Ivan Png

出品人:

页数:384

译者:

出版时间:2012-5-18

价格:GBP 44.99

装帧:Paperback

isbn号码:9780415809498

丛书系列:

图书标签: 英文原版经济学学习教材与工具商业经管

Managerial Economics, 4th Edition 2024 pdf epub mobi 电子书图书描述

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with : a completely new introductory chapter emphasizing decision-making and behavioral biases intensive application to current issues including the sub-prime financial crisis and global competition streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance. The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management. Truly useful economics for managers. An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm

Managerial Economics, 4th Edition 2024 pdf epub mobi 电子书

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