Media Training 101

出版者:John Wiley & Sons Inc

作者:Stewart, Sally

页数:244

出版时间:2003-9

价格:243.00元

装帧:HRD

isbn号码:9780471271550

图书标签:PRMedia

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Written by a seasoned journalist and public relations professional, "Media Training 101" is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.