Wharton on Making Decisions 2024 pdf epub mobi 电子书

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Wharton on Making Decisions 2024 pdf epub mobi 电子书著者简介

STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School.

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发表于2024-11-06

Wharton on Making Decisions 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Robert E. Gunther

出品人:

页数:339

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出版时间:2004-08-20

价格:USD 19.95

装帧:Paperback

isbn号码:9780471689386

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Perspectives from leaders in decision science at Wharton

Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

Wharton on Making Decisions 2024 pdf epub mobi 电子书

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