Trading Up 2024 pdf epub mobi 电子书

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发表于2024-11-26

Trading Up 2024 pdf epub mobi 电子书

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出版者:Portfolio Hardcover

作者:Michael J. Silverstein

出品人:

页数:320

译者:

出版时间:2004-12-29

价格:USD 26.95

装帧:Hardcover

isbn号码:9781591840800

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图书标签: 毕业论文阅读材料市场商业 Marketing Luxurygoods

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First published to media acclaim in October 2003, Trading Up revealed how todays middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible beforein their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up.

Trading Up 2024 pdf epub mobi 电子书

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