Relationship Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-29

Relationship Marketing 2024 pdf epub mobi 电子书

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出版者:Butterworth-Heinemann

作者:Adrian Payne

出品人:

页数:320

译者:

出版时间:1998-05-04

价格:USD 44.95

装帧:Paperback

isbn号码:9780750640176

丛书系列:

图书标签: Marketing

Relationship Marketing 2024 pdf epub mobi 电子书图书描述

The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.

Issues such as:

*customer retention

*employee satisfaction

*supplier relations

*management of service quality

are all brought together to provide an integrated approach to the development of a relationship marketing strategy.

Complements the best-selling title Relationship Marketing

Presents a selection of some of the best writing on the subject by experts from around the world

Relationship Marketing 2024 pdf epub mobi 电子书

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