"We 're not interested in what is invisible ". Norm (Swiss Graphic Design, Enjoy Survive) work with the concrete. As advocates of graphic design in the traditional sense of the word Dimitri Bruni and Manuel Krebs represent conceptual purit and tematics

within the clear framework of Swiss design.

Their ambitious, methodical approach manifests itself in the strict and sober reduction to the absolute gist in pictogrammes, vector graphics, isometric depictions, products/manual instructions (though no actual product design) and typographic experiments. With official and self-created standards Norm

analyse "The Things " to judge them by other than the usual criteria.The dissect,construct and evaluate a wide variety of everyday objects (telephone, car, house), decrypting the effect of three-dimensional objects in two-dimensional space.Furthermore, Norm delve into perception sensitive, typographic experiments by testing various alphabets for their

readability,e.g.Kanji, Arabic, Hebrew as well as a specially generated inventory of all possible characters,to anal se their respective (dis)advantages. Norm, by the way ,are aptly named -for two entire days the methodically,almost obsessively studied standards,guidelines and test bodies in the German DIN-Institut.