The concept originator behind the New Beetle, J Mays is among the most influential designers in the history of the automobile. Mays's approach has revolutionized the industry by integrating branding and identity with the design process. Also at the foundation of his philosophy is a belief that the innovations of the past should inform future solutions. His cars intrigue us like no others because they respond to underlying emotional and cultural associations. This first book on Mays's work tracks his meteoric career from his start at Volkswagen-Audi to his current tenure at Ford, where he designs for eight lines (Ford, Mercury, Lincoln, Mazda, Volvo, Land Rover, Jaguar, and Aston Martin). Illustrated with more than eighty-five photographs, freehand sketches, and computer renderings, "Retrofuturism" reveals new ways of thinknig about design that have the potential to greatly change the way we live in the twenty-first century.
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1，汽车设计师没必要只关注汽车；2，即使做了总监也要深入设计；3，寻找good old time的文化线索；4，最重要的，不要靠市场决定自己的设计风格，要靠自己的品味来决定
评分1，汽车设计师没必要只关注汽车；2，即使做了总监也要深入设计；3，寻找good old time的文化线索；4，最重要的，不要靠市场决定自己的设计风格，要靠自己的品味来决定
评分1，汽车设计师没必要只关注汽车；2，即使做了总监也要深入设计；3，寻找good old time的文化线索；4，最重要的，不要靠市场决定自己的设计风格，要靠自己的品味来决定
评分1，汽车设计师没必要只关注汽车；2，即使做了总监也要深入设计；3，寻找good old time的文化线索；4，最重要的，不要靠市场决定自己的设计风格，要靠自己的品味来决定
评分1，汽车设计师没必要只关注汽车；2，即使做了总监也要深入设计；3，寻找good old time的文化线索；4，最重要的，不要靠市场决定自己的设计风格，要靠自己的品味来决定
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