The Search

约翰·巴特利（John Battelle）是《连线》杂志的编辑及创始人之一，他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席，Business 2.0 的专栏作家，以及Federated传媒出版有限公司的创办者，主席、出版商。他现在和他的妻子和三个孩子一起，居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。

出版者:Portfolio Hardcover

作者:John Battelle

页数:350

出版时间:08 September, 2005

价格:USD 25.95

装帧:Hardcover

isbn号码:9781591840886

图书标签:Google搜索引擎商业SearchITBusinessweb2.0searchengine

What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

读后感

在《低智商社会》一书中，大前研一这样描述Google：“需要调查研究的事情只要在Google上一搜索就有答案了，这样会导致思考能力下降。” 显然，大前研一对于搜索引擎的了解程度并不高，我乐意推荐给大前研一教授一本关于Google搜索引擎的精彩教科书：《搜》。 《搜》（The Sea...  

不错的一本关于搜索的书，大家看看这里和这里就知道了。翻译的不错，几乎是口气读一下了，感觉有点像小说，扣人心弦。本书以Google为依托，介绍了Google成长的整个历程以及对未来的展望。其中有褒有贬。不过，此书更重要的是在说搜索，而不单是Google。 Google的成功。机...  

该书更多的从技术的视角解析ＧＯＯＧＬＥ，解析ＧＯＯＧＬＥ的二大核心技术优势－－ＰＡＧＥＲＡＮＫ和大规模集群式计算平台（可惜对后者着墨不多），通过解析Bill Gross/Goto/Overture更好的阐述了ＧＯＯＧＬＥ摸索商业模式的道路． 作者不愧为＜连线＞杂志的创始人．  

用户评价

历史书，写的一般

#还行

2011. May

中文版的 。

重讀了一遍，有不同的感受。好書