The Search

约翰·巴特利（John Battelle）是《连线》杂志的编辑及创始人之一，他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席，Business 2.0 的专栏作家，以及Federated传媒出版有限公司的创办者，主席、出版商。他现在和他的妻子和三个孩子一起，居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。

出版者:Portfolio Hardcover

作者:John Battelle

页数:350

出版时间:08 September, 2005

价格:USD 25.95

装帧:Hardcover

isbn号码:9781591840886

图书标签:Google搜索引擎商业SearchITBusinessweb2.0searchengine

承接 住宅 自建房 室内改造 装修设计 免费咨询 QQ：624617358 一级注册建筑师 亲自为您回答、经验丰富，价格亲民。无论项目大小，都全力服务。期待合作，欢迎咨询！QQ：624617358

What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

读后感

豆瓣上已经有很多the search的书评，只是做一些补充，算作读书笔记。 这本书打动我的主要有三个方面。 一是对google搜索思想的准确把握。 二是具体描写了google是怎么走过来的，以及它的并行创业者。 三是对前google时代搜索发展史的激情叙述。 一、对google搜索思想的准确把...  

一直关注着该书的英文版《The Search》，没想到中信出版社的动作如此之快，这里不能不感谢中信出版社，让我们能如此迅速的独到了这么精彩的一本书。 这里不能不提一笔上一本我读的《搜主义》，并不是我贬低国内的作者，可这两本书的作者水平真的不在一条水平线上。虽然本书的...  

我是个搞技术出身的人，GOOGLE的技术并非是出类拔萃的，他的爬虫技术也并不是难度很高，他的搜索那更不用说了，只要数据整理的好，索引建的好，就OK了。不过他的硬件平台确实个不错的想法，便宜PC的堆叠，目前IBM和DELL推出的刀片服务器灵感也是来自于他。 个人认为GOOG...  

用户评价

#还行

重讀了一遍，有不同的感受。好書

Very inspiring

运气

We need a new search engine that beats Baidu...Google and Baidu are probably at the end of their lives soon