The Search

约翰·巴特利（John Battelle）是《连线》杂志的编辑及创始人之一，他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席，Business 2.0 的专栏作家，以及Federated传媒出版有限公司的创办者，主席、出版商。他现在和他的妻子和三个孩子一起，居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。

出版者:Portfolio Hardcover

作者:John Battelle

页数:350

出版时间:08 September, 2005

价格:USD 25.95

装帧:Hardcover

isbn号码:9781591840886

图书标签:Google搜索引擎商业SearchITBusinessweb2.0searchengine

承接 住宅 自建房 室内改造 装修设计 免费咨询 QQ：624617358 一级注册建筑师 亲自为您回答、经验丰富，价格亲民。无论项目大小，都全力服务。期待合作，欢迎咨询！QQ：624617358

What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

读后感

当电子商务，在线招聘等网站都把搜索技术作为突破点，《搜》这本书，以google为主角，解读了google的成功故事，同时也在信息技术趋势的大背景下，探讨搜索产业在技术与商业上发展的历程。Google远不是做搜索技术的第一家，为什么其它的要么成了先驱。作者写这本书，据称采访了...  

书非借不能读也，终于在同学的催促下把《the search》看完了。在同学中我算是一个google fans了，不过比起真正的google fans差远了。 以前对google的一些技术和算法也有了解，这本书有了更全面的介绍，又是一个美国创业童话，stanford，博士毕业设计的成果，车库创...  

來自「史丹筆記」 http://9.douban.com/subject/9111898/ 看過一本名為《搜》的書，講述Google等搜尋器的黃金十年發展史，談現在與未來的搜尋器怎樣為人類帶來巨大轉變，此書亦改變了我的一生。 現今人們的工作與生活已離不開電腦，電腦不可能沒互聯網，使用互聯網便需要搜...  

当电子商务，在线招聘等网站都把搜索技术作为突破点，《搜》这本书，以google为主角，解读了google的成功故事，同时也在信息技术趋势的大背景下，探讨搜索产业在技术与商业上发展的历程。Google远不是做搜索技术的第一家，为什么其它的要么成了先驱。作者写这本书，据称采访了...  

用户评价

有点啰嗦

中文版的 。

搜索的技巧在于对搜索引擎的理解

重讀了一遍，有不同的感受。好書

We need a new search engine that beats Baidu...Google and Baidu are probably at the end of their lives soon