约翰·巴特利(John Battelle)是《连线》杂志的编辑及创始人之一,他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席,Business 2.0 的专栏作家,以及Federated传媒出版有限公司的创办者,主席、出版商。他现在和他的妻子和三个孩子一起,居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。
发表于2024-12-25
The Search 2024 pdf epub mobi 电子书
这本书畅销了好久我才买来看。 在光合作用里显著的位置放了数个月。于是好奇,为何能这末好卖?和买《达芬奇密码》的动机一样。 就是想知道“畅销”的秘密在哪里? 看完之后,觉得买得值。:) (多功利啊~~ 看书还想着 值不值。 学过经济学的就知道我的想法正常得不得了了...
评分如果爱迪生要在草丛里找一根针,他也许会很勤奋的翻开整个草丛,一一验证。 但google的创始人也许会说,用点点智慧就会得到这根针 在互联网告诉发展的现在,草丛里的杂草很针每天以惊人的速度产生 你要什么要的草和获得什么样的针? 大家一起找,然后细分大家的搜索结果? 你也...
评分成功总是与太多的偶然结合在一起。 如果Stanford在Google占用了如此多带宽甚至使其网络瘫痪的情况下没有那么宽容,也许Google就只是用来使Page和Brin毕业的实验;如果Page和Brin奔走于硅谷一家又一家的演示Google的时候,有人出钱买下来,也许两个天才就没有办法像现在这样的能...
评分人类因为不断的思考而伟大。网络搜索技术的发展深刻的改变着我们的生活。一本好的书能引导人们进行思考,最近看的巴特尔的这本《搜》就让我进行了一些思考。 互联网的出现很好的减小了信息的鸿沟,但同时又将人们淹没在了信息的海洋之中。巨大的信息让人们越来越难以有效的利...
评分当电子商务,在线招聘等网站都把搜索技术作为突破点,《搜》这本书,以google为主角,解读了google的成功故事,同时也在信息技术趋势的大背景下,探讨搜索产业在技术与商业上发展的历程。Google远不是做搜索技术的第一家,为什么其它的要么成了先驱。作者写这本书,据称采访了...
图书标签: Google 搜索引擎 商业 Search IT Business web2.0 searchengine
What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.
#还行
评分运气
评分历史书,写的一般
评分2011. May
评分搜索的技巧在于对搜索引擎的理解
The Search 2024 pdf epub mobi 电子书