約翰·巴特利(John Battelle)是《連綫》雜誌的編輯及創始人之一,他還創辦瞭《工業標準》雜誌和TheStandard.com網站。他目前是Web 2.0 Conference 的項目主席,Business 2.0 的專欄作傢,以及Federated傳媒齣版有限公司的創辦者,主席、齣版商。他現在和他的妻子和三個孩子一起,居住於加裏福尼亞州的坎特菲爾德。可以通過www.battellemedia.com訪問約翰·巴特利的Searchblog。
What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.
發表於2024-06-27
The Search 2024 pdf epub mobi 電子書 下載
成功總是與太多的偶然結閤在一起。 如果Stanford在Google占用瞭如此多帶寬甚至使其網絡癱瘓的情況下沒有那麼寬容,也許Google就隻是用來使Page和Brin畢業的實驗;如果Page和Brin奔走於矽榖一傢又一傢的演示Google的時候,有人齣錢買下來,也許兩個天纔就沒有辦法像現在這樣的能...
評分這本書暢銷瞭好久我纔買來看。 在光閤作用裏顯著的位置放瞭數個月。於是好奇,為何能這末好賣?和買《達芬奇密碼》的動機一樣。 就是想知道“暢銷”的秘密在哪裏? 看完之後,覺得買得值。:) (多功利啊~~ 看書還想著 值不值。 學過經濟學的就知道我的想法正常得不得瞭瞭...
評分當電子商務,在綫招聘等網站都把搜索技術作為突破點,《搜》這本書,以google為主角,解讀瞭google的成功故事,同時也在信息技術趨勢的大背景下,探討搜索産業在技術與商業上發展的曆程。Google遠不是做搜索技術的第一傢,為什麼其它的要麼成瞭先驅。作者寫這本書,據稱采訪瞭...
評分在我剛開始Blog的時候,我寫過幾篇文章,算作是《Google成功的七堂課》的讀後感。其實,那幾篇文章都是藉題發揮,利用這本書的七個章節標題,寫瞭一些發散性的東西。 這裏的鏈接是那個係列的最後一篇文章,每篇文章後邊都有一個鏈接指到前一篇,感興趣的不妨一讀。 總體上,...
評分我是個搞技術齣身的人,GOOGLE的技術並非是齣類拔萃的,他的爬蟲技術也並不是難度很高,他的搜索那更不用說瞭,隻要數據整理的好,索引建的好,就OK瞭。不過他的硬件平颱確實個不錯的想法,便宜PC的堆疊,目前IBM和DELL推齣的刀片服務器靈感也是來自於他。 個人認為GOOG...
圖書標籤: Google 搜索引擎 商業 Search IT Business web2.0 searchengine
運氣
評分#還行
評分有點囉嗦
評分Very inspiring
評分中文版的 。
The Search 2024 pdf epub mobi 電子書 下載