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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 2024 pdf epub mobi 电子书

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发表于2024-12-27

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 2024 pdf epub mobi 电子书

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 2024 pdf epub mobi 电子书

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 2024 pdf epub mobi 电子书


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出版者:South-Western College Pub
作者:William G. Zikmund
出品人:
页数:0
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出版时间:2002-08-08
价格:USD 103.95
装帧:Paperback
isbn号码:9780324182576
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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 2024 pdf epub mobi 电子书 图书描述

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 2024 pdf epub mobi 电子书
Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 2024 pdf epub mobi 电子书
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