Author of the bestselling text "Supply Chain Management", the companion "Fundamentals of Supply Chain Management" has been developed for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, the author identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the book's exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully.
發表於2024-12-28
Fundamentals of Supply Chain Management 2024 pdf epub mobi 電子書 下載
圖書標籤: 美國 經濟學 管理 SCM John_Mentzer
Fundamentals of Supply Chain Management 2024 pdf epub mobi 電子書 下載