Whatever You Think, Think the Opposite 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Whatever You Think, Think the Opposite 2024 pdf epub mobi 电子书著者简介

[英]保罗·亚顿

英国创意鬼才；前上奇广告执行创意总监；上奇广告“创意母校”创办人；《独立报》专栏作家；克里奥国际广告奖、欧洲EPICA创意奖、戛纳国际创意奖得主；英国航空、丝卡香烟、英国航空制作经典广告；著有百万级畅销书《关键不是你现在有多棒，而是你想成为多棒的人》《无论你在想什么，反过来想想》等经典创意作品。

译者陈垦

出版人，策划人，先后创办上海世代文化、浦睿文化。

Whatever You Think, Think the Opposite 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-22

Whatever You Think, Think the Opposite 2024 pdf epub mobi 电子书

喜欢 Whatever You Think, Think the Opposite 电子书的读者还喜欢

Whatever You Think, Think the Opposite 电子书读后感

评分☆☆☆☆☆

上世纪90年代末我刚毕业的时候，神州大地的广告产业正兴旺蓬勃地发展，来自王志刚、叶茂中甚至更早的点子大王们的强悍出手让我们感受到了来自营销的巨大力量，奥美他们4A公司们在行业里更是上界一般的存在。那时候我曾经想过当一个广告公司文案，也曾挑灯夜读《一个广告人的自...

评分☆☆☆☆☆

书籍的文字与配画的搭配非常巧妙，是互动性很强的书，读起来流畅轻松，也很快乐，仿佛在与作者面对面的聊天！作者非常真诚的讲述脱离平庸，勇敢冒险的乐趣，非常励志也不失智慧和幽默！

评分☆☆☆☆☆

如果提到“创意”两个字，我想很多人都觉得与自己好像没什么关系。离“创意”最近的大概就是我们很少接触到的广告业了，而我们想象的充满创意的广告人真的和连播七季的美剧《广告狂人》里的男主角唐·德雷柏一样吗？任何从事创意相关，或是需要创意和创新的人都能从一套名为《...

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Portfolio

作者:Paul Arden

出品人:

页数:142

译者:

出版时间:2006-4-1

价格:GBP 11.65

装帧:Paperback

isbn号码:9781591841210

丛书系列:

图书标签: 創意励志英文原版心理学心理广告设计创意

Whatever You Think, Think the Opposite 2024 pdf epub mobi 电子书图书描述

Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5 　　　　　　　　　　　　　 width:(cm)10.9

Whatever You Think, Think the Opposite 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!