[英]保羅·亞頓
英國創意鬼纔;前上奇廣告執行創意總監;上奇廣告“創意母校”創辦人;《獨立報》專欄作傢;剋裏奧國際廣告奬、歐洲EPICA創意奬、戛納國際創意奬得主;英國航空、絲卡香煙、英國航空製作經典廣告;著有百萬級暢銷書《關鍵不是你現在有多棒,而是你想成為多棒的人》《無論你在想什麼,反過來想想》等經典創意作品。
譯者 陳墾
齣版人,策劃人,先後創辦上海世代文化、浦睿文化。
Book Description
Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
From Publishers Weekly
Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
Book Dimension
length: (cm)17.5 width:(cm)10.9
發表於2024-06-02
Whatever You Think, Think the Opposite 2024 pdf epub mobi 電子書 下載
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you've got, and fix it as you go. 如果不把勵誌書僅僅當勵誌的話,這本書很有現實意義,也行得通。事實也就是這樣,要改...
評分上世紀90年代末我剛畢業的時候,神州大地的廣告産業正興旺蓬勃地發展,來自王誌剛、葉茂中甚至更早的點子大王們的強悍齣手讓我們感受到瞭來自營銷的巨大力量,奧美他們4A公司們在行業裏更是上界一般的存在。那時候我曾經想過當一個廣告公司文案,也曾挑燈夜讀《一個廣告人的自...
評分書籍的文字與配畫的搭配非常巧妙,是互動性很強的書,讀起來流暢輕鬆,也很快樂,仿佛在與作者麵對麵的聊天!作者非常真誠的講述脫離平庸,勇敢冒險的樂趣,非常勵誌也不失智慧和幽默!
評分用中國曾經流行一時的武打電影中的某句話來概括這本書的話,那叫:“不能流芳百世,也求遺臭萬年。” 新奇也好,無聊也罷。能否接受在於一個人的肚量有多少。 社會大眾尋求刺激,但也拒絕特彆案例。 點亮人們眼睛的,可以是極緻的美,也能是萬惡的醜。 這就是本書前半段的觀點...
圖書標籤: 創意 勵誌 英文原版 心理學 心理 廣告 設計 創意
@洗衣街的星巴剋
評分妹
評分很有趣的一本書
評分記住這本書的名字吧!!!
評分記住這本書的名字吧!!!
Whatever You Think, Think the Opposite 2024 pdf epub mobi 電子書 下載