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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 电子书

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)
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发表于2024-05-20

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 电子书

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 电子书

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 电子书


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出版者:McGraw-Hill/Irwin
作者:David W. Cravens
出品人:
页数:726
译者:
出版时间:2005-02-11
价格:USD 130.00
装帧:Hardcover
isbn号码:9780072966343
丛书系列:

图书标签: Marketing  自我提高  职场  市场营销  外国教材  商业   

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 电子书 图书描述

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 电子书
Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 电子书
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