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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 電子書 下載

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)
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Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 電子書 下載

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發表於2024-11-09

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 電子書 下載

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 電子書 下載

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 電子書 下載


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出版者:McGraw-Hill/Irwin
作者:David W. Cravens
出品人:
頁數:726
譯者:
出版時間:2005-02-11
價格:USD 130.00
裝幀:Hardcover
isbn號碼:9780072966343
叢書系列:

圖書標籤: Marketing  自我提高  職場  市場營銷  外國教材  商業   

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 2024 pdf epub mobi 電子書 下載
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