The Online Copywriter's Handbook 2024 pdf epub mobi 电子书

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发表于2024-12-22

The Online Copywriter's Handbook 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill Trade

作者:Bly, Robert W.

出品人:

页数:336

译者:

出版时间:2003-1

价格:$ 22.54

装帧:Pap

isbn号码:9780658020995

丛书系列:

图书标签: 文案广告英文原版书职业

The Online Copywriter's Handbook 2024 pdf epub mobi 电子书图书描述

Today's number 1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy. In "The Online Copywriter's Handbook", Robert Bly - one of the world's most honored copywriters and the bestselling author of "The Copywriter's Handbook" - turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different - often dramatically different! Look to "The Online Copywriter's Handbook" for inside tips on how to write brilliant copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; E-zines; Web-based documents; and more! Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!

The Online Copywriter's Handbook 2024 pdf epub mobi 电子书

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