Customer Relationship Management

Customer Relationship Management pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill Trade
作者:Kristin L AndersonCarol J Kerr
出品人:
页数:164
译者:
出版时间:2001-9
价格:124.00元
装帧:
isbn号码:9780071379540
丛书系列:
图书标签:
  • 2014 
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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

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