One Billion Customers

James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.

出版者:Simon & Schuster

作者:James McGregor

页数:312

出版时间:2006-2

价格:111.00元

装帧:Paperback

isbn号码:9780743288620

图书标签:经济经济学中国英语英文原版社会科学思维GW

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Publisher Comments:

It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge — nothing is as it seems and nothing about doing business in China is easy.

Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.

One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned — from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruptiongreases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

读后感

《十亿消费者》（One Billion Customers），作者James McGregor浸淫中国事务25年，是见证中国改革开放全历程的前记者，前道琼斯高管。前“内幕人士”资历给了他“中国商界的第一手经验”，兼有做记者的职业经历，写东西不精彩都难。 作者以全景式的战略角度，纵向点评中国近代...  

为了避免被咔嚓而导致这本书影响的人变少，我自觉地要进行自我审查。 总的说来，本书作为一本写给外国人，关于“如何在中国经商”的指南，是非常成功的。我很有冲动想将这本书发给我那还在中国晕头转向的美国老板看看，事实上他们遇到的问题以及愚不可及的处理方法，这本书里多...  

在豆瓣开了一个专栏，主要写投资自我管理方面，欢迎关注：http://read.douban.com/column/93927/ 研究中国的书也有，但多数是写历史、文化层面的。这本书不同在于它是写给国外投资者的，教他们如何在中国做生意。因为作者的地位较高（华尔街日报中国总编)所以所讲的事例都非常...  

从前，有一个美国人，在他18岁时，作为一名步兵参与了残酷的越战，幸运的活了下来。然后亲历了美国70年代的社会大变革和洛杉矶当年的种族骚乱。 1985年，30岁的他和姐姐一同作为背包族，乘坐肮脏拥挤的火车和汽车，走遍了中国的城市和乡村。当时的中国才刚刚摆脱WenGe的阴霾，...  

书真的不错，难得一个外国人把中国政治、商业研究的这么透彻，让我们这些蒙在鼓里的中国人有一种恍然大悟的感觉，读起来欲罢不能。 此书通过对中国银行，电信，传媒这些领域发展的案例分析，从人、政治、国际环境等多个维度展示了中国当时从无到有的整个过程，那些行业大佬也都...

用户评价

视角专业，文笔老练。非我族类，其心必异。

视角专业，文笔老练。非我族类，其心必异。

作者我还挺熟悉的一个大叔..too kind to do any effective business的那种美国人..这书找到介绍给外国分析师总结错误的。按照商业逻辑中国消费市场纵深广大(当然仅限某些行业)按照资本市场逻辑这个市场是被严重高估的..我也参加过几轮survey每次都想笑。这书的定位貌似是指导别人在中国做生意。作者本人我印象中也创业过..有个小小的journalist-based research firm..卖给高盛之后作者被架空了..然后GS卖给了波特兰的小投行然后又卖给了印度人..然后就没有然后了..至今在静安嘉里cover中概股割美国基金..然而James同学彻底踏空空了。所以他写的什么重要么？

作者我还挺熟悉的一个大叔..too kind to do any effective business的那种美国人..这书找到介绍给外国分析师总结错误的。按照商业逻辑中国消费市场纵深广大(当然仅限某些行业)按照资本市场逻辑这个市场是被严重高估的..我也参加过几轮survey每次都想笑。这书的定位貌似是指导别人在中国做生意。作者本人我印象中也创业过..有个小小的journalist-based research firm..卖给高盛之后作者被架空了..然后GS卖给了波特兰的小投行然后又卖给了印度人..然后就没有然后了..至今在静安嘉里cover中概股割美国基金..然而James同学彻底踏空空了。所以他写的什么重要么？

这种给中国人看那是绝壁没意思