One Billion Customers

James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.

出版者:Simon & Schuster

作者:James McGregor

页数:312

出版时间:2006-2

价格:111.00元

装帧:Paperback

isbn号码:9780743288620

图书标签:经济经济学中国英语英文原版社会科学思维GW

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Publisher Comments:

It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge — nothing is as it seems and nothing about doing business in China is easy.

Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.

One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned — from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruptiongreases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

读后感

想了很久，写这篇评论该用中文还是英文？ 用英文比较简单，不用翻译来翻译去的。而且写中文多半要捱人骂。 但是。。。最后决定用中文。因为觉得这书虽然是给到中国做生意的外国人写的，对国人的用处应该也很大。至少大家可以反思一下。用一个不同的视角来看我们现在的社会。 ...  

《十亿消费者》（One Billion Customers），作者James McGregor浸淫中国事务25年，是见证中国改革开放全历程的前记者，前道琼斯高管。前“内幕人士”资历给了他“中国商界的第一手经验”，兼有做记者的职业经历，写东西不精彩都难。 作者以全景式的战略角度，纵向点评中国近代...  

本书的作者来头相当可以，这是一本牛x的书，但是一直无法在国内出版，当初译言网有大拿已经将全文翻译好，译文质量非常好，并且放到了网上，但是后来被删除了，原因你们也想得到：讲的太多了。 为了不被和谐，本书中的所有地名和主要人名用缩写，请随意对号入座。全是八卦，...  

其实知道有这么一本书有段时间了，在译言上也浏览了一下，没觉得特别吸引人，何况还挺长，又没有翻译完全。但是昨天同时从两个地方再次听到推荐，一是和菜头的博客，二是哥们在电话里兴奋的说在牛博上看到一篇精彩的文章，叫什么《十亿消费者》，我说我看到过，丫顿时颇为失落...  

为了避免被咔嚓而导致这本书影响的人变少，我自觉地要进行自我审查。 总的说来，本书作为一本写给外国人，关于“如何在中国经商”的指南，是非常成功的。我很有冲动想将这本书发给我那还在中国晕头转向的美国老板看看，事实上他们遇到的问题以及愚不可及的处理方法，这本书里多...  

用户评价

视角专业，文笔老练。非我族类，其心必异。

作者我还挺熟悉的一个大叔..too kind to do any effective business的那种美国人..这书找到介绍给外国分析师总结错误的。按照商业逻辑中国消费市场纵深广大(当然仅限某些行业)按照资本市场逻辑这个市场是被严重高估的..我也参加过几轮survey每次都想笑。这书的定位貌似是指导别人在中国做生意。作者本人我印象中也创业过..有个小小的journalist-based research firm..卖给高盛之后作者被架空了..然后GS卖给了波特兰的小投行然后又卖给了印度人..然后就没有然后了..至今在静安嘉里cover中概股割美国基金..然而James同学彻底踏空空了。所以他写的什么重要么？

这种给中国人看那是绝壁没意思

这种给中国人看那是绝壁没意思

这种给中国人看那是绝壁没意思