One Billion Customers

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James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.

James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.

Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.

McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.

From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.

出版者:Simon & Schuster
作者:James McGregor
出品人:
頁數:312
译者:
出版時間:2006-2
價格:111.00元
裝幀:Paperback
isbn號碼:9780743288620
叢書系列:
圖書標籤:
  • 經濟 
  • 經濟學 
  • 中國 
  • 英語 
  • 英文原版 
  • 社會科學 
  • 思維 
  • GW 
  •  
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Publisher Comments:

It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge — nothing is as it seems and nothing about doing business in China is easy.

Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.

One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned — from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruptiongreases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

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讀後感

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不離開中國,大概永遠也沒機會瞭解中國。從外國人的眼裏看到的中國反而是最真實的。醜陋的東西看瞭這麼多,我很驚訝於自己還能憤怒。感謝互聯網,讓善良的大眾不緻於做一輩子的傻B,被人愚弄  

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雖然作者是針對外商在中國投資的攻略,但是作為一個國人瞭解這紛繁復雜的商場,也不可不謂是一個紅寶書。故將其內容摘抄在此。      第一章:莊嚴的談判   商業紅寶書 車輪戰、美食、美酒是談判工具。如果你的中國對手想在一場茅颱拼酒宴後完成交易,那最好在閤同...  

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在豆瓣開瞭一個專欄,主要寫投資自我管理方麵,歡迎關注:http://read.douban.com/column/93927/ 研究中國的書也有,但多數是寫曆史、文化層麵的。這本書不同在於它是寫給國外投資者的,教他們如何在中國做生意。因為作者的地位較高(華爾街日報中國總編)所以所講的事例都非常...  

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書真的不錯,難得一個外國人把中國政治、商業研究的這麼透徹,讓我們這些濛在鼓裏的中國人有一種恍然大悟的感覺,讀起來欲罷不能。 此書通過對中國銀行,電信,傳媒這些領域發展的案例分析,從人、政治、國際環境等多個維度展示瞭中國當時從無到有的整個過程,那些行業大佬也都...

用戶評價

评分

這種給中國人看那是絕壁沒意思

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視角專業,文筆老練。非我族類,其心必異。

评分

這種給中國人看那是絕壁沒意思

评分

視角專業,文筆老練。非我族類,其心必異。

评分

視角專業,文筆老練。非我族類,其心必異。

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