The Long Tail 2024 pdf epub mobi 电子书

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The Long Tail 2024 pdf epub mobi 电子书著者简介

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

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发表于2024-12-24

The Long Tail 2024 pdf epub mobi 电子书

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1897年夏天的瑞士，一个名叫帕累托的意大利博学家在他的大学办公室中研究了19世纪英格兰的财富和收入结构。帕累托发现，英格兰的财富分配实际上并不公平———大多数财富都落到了少数人的手中。经过计算，他发现约20%的人口掌控了80%的财富，更重要的是，他还发现其他许...

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出版者:Hyperion

作者:Chris Anderson

出品人:

页数:256

译者:

出版时间:2006-7

价格:USD 24.95

装帧:Hardcover

isbn号码:9781401302375

丛书系列:

图书标签: 经济 internet 长尾理论营销网络管理生活技术

The Long Tail 2024 pdf epub mobi 电子书图书描述

Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It's a provocative analysis and almost certainly on target—though Anderson's assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn't help that most of the charts of "Long Tail" curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about. (July)

The Long Tail 2024 pdf epub mobi 电子书

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长尾理论只能应用于变化不大的市场，比如书籍、音乐和电影等等，因为这类市场的需求是持久而稳定的，只有这样的商品才会出现百分之二十的非畅销品创造出百分之八十的利润。想起中学时逛唱片店、书店，呆好久只是为了找一本自己喜欢的CD或者书。现在是按着门类和别人推荐的书单在网上定，很快捷的就买了一堆书，但是找不到拎着购书筐买书的快乐。我经历的这个时代，就是传统销售渠道被网络和技术打败的时代。我想，电子商务（狭义），真心改变了这个世界。推荐Jack的一百篇报告，特别是关于web2.0的，读完再看这本书。

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