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The Long Tail pdf epub mobi 著者簡介

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

The Long Tail pdf epub mobi 圖書描述

Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It's a provocative analysis and almost certainly on target—though Anderson's assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn't help that most of the charts of "Long Tail" curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about. (July)

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發表於2024-11-23

The Long Tail 2024 pdf epub mobi 電子書下載

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The Long Tail pdf epub mobi 讀後感

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我在傢附近的一傢小書店裏尋到瞭《長尾理論》，前颱的電腦檢索幾乎對我在貨架上找到它沒有任何幫助，而營業員顯然也對這本陌生名字的書沒有任何印象。它靜靜藏在距離熱門暢銷書6個書架之遠的地方，書脊上中信的標誌和書背後高昂的35.00元都讓我為之躓躇。在某些人的眼裏它...

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出版者:Hyperion

作者:Chris Anderson

出品人:

頁數:256

譯者:

出版時間:2006-7

價格:USD 24.95

裝幀:Hardcover

isbn號碼:9781401302375

叢書系列:

圖書標籤: 經濟 internet 長尾理論營銷網絡管理生活技術

The Long Tail 2024 pdf epub mobi 電子書下載

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The Long Tail pdf epub mobi 用戶評價

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長尾理論隻能應用於變化不大的市場，比如書籍、音樂和電影等等，因為這類市場的需求是持久而穩定的，隻有這樣的商品纔會齣現百分之二十的非暢銷品創造齣百分之八十的利潤。想起中學時逛唱片店、書店，呆好久隻是為瞭找一本自己喜歡的CD或者書。現在是按著門類和彆人推薦的書單在網上定，很快捷的就買瞭一堆書，但是找不到拎著購書筐買書的快樂。我經曆的這個時代，就是傳統銷售渠道被網絡和技術打敗的時代。我想，電子商務（狹義），真心改變瞭這個世界。推薦Jack的一百篇報告，特彆是關於web2.0的，讀完再看這本書。

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