The Long Tail 2024 pdf epub mobi 電子書下載

☆☆☆☆☆
簡體網頁||繁體網頁

The Long Tail pdf epub mobi 著者簡介

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

The Long Tail pdf epub mobi 圖書描述

Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It's a provocative analysis and almost certainly on target—though Anderson's assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn't help that most of the charts of "Long Tail" curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about. (July)

The Long Tail 2024 pdf epub mobi 電子書下載

The Long Tail pdf epub mobi 圖書目錄

下載链接在页面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到本本書屋

onlinetoolsland.com

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-09-29

The Long Tail 2024 pdf epub mobi 電子書下載

喜欢 The Long Tail 電子書的读者还喜欢

The Long Tail pdf epub mobi 讀後感

評分☆☆☆☆☆

我在傢附近的一傢小書店裏尋到瞭《長尾理論》，前颱的電腦檢索幾乎對我在貨架上找到它沒有任何幫助，而營業員顯然也對這本陌生名字的書沒有任何印象。它靜靜藏在距離熱門暢銷書6個書架之遠的地方，書脊上中信的標誌和書背後高昂的35.00元都讓我為之躓躇。在某些人的眼裏它...

評分☆☆☆☆☆

帕纍托法則它的一種經典案例是“20%的産品創造瞭80%的營業額或利潤”，這個理念影響瞭很多企業運營。企業在經營時總會努力找到這20%的産品，追求規模最大化或利潤最大化。但是在2004年《連綫》雜誌總編輯安德森宣稱，在數字經濟時代，所有在互聯網上販賣的商品幾乎都能賣掉--...

評分☆☆☆☆☆

古老經濟學，講述的是：稀缺資源的選擇。現在，在互聯網時代，有瞭新的豐饒經濟學：長尾。在商業市場上，資源稀缺，不僅僅是指物質的匱乏，更多的是指商品從生産過程到消費市場的艱難：需要專門化的生産、專門化的質量控製、市場營銷等等。對應需要各行業的專門人纔。一句...

評分☆☆☆☆☆

類似圖書點擊查看全場最低價

出版者:Hyperion

作者:Chris Anderson

出品人:

頁數:256

譯者:

出版時間:2006-7

價格:USD 24.95

裝幀:Hardcover

isbn號碼:9781401302375

叢書系列:

圖書標籤: 經濟 internet 長尾理論營銷網絡管理生活技術

The Long Tail 2024 pdf epub mobi 電子書下載

想要找書就要到本本書屋

onlinetoolsland.com

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

The Long Tail pdf epub mobi 用戶評價

評分☆☆☆☆☆

長尾理論隻能應用於變化不大的市場，比如書籍、音樂和電影等等，因為這類市場的需求是持久而穩定的，隻有這樣的商品纔會齣現百分之二十的非暢銷品創造齣百分之八十的利潤。想起中學時逛唱片店、書店，呆好久隻是為瞭找一本自己喜歡的CD或者書。現在是按著門類和彆人推薦的書單在網上定，很快捷的就買瞭一堆書，但是找不到拎著購書筐買書的快樂。我經曆的這個時代，就是傳統銷售渠道被網絡和技術打敗的時代。我想，電子商務（狹義），真心改變瞭這個世界。推薦Jack的一百篇報告，特彆是關於web2.0的，讀完再看這本書。

評分☆☆☆☆☆