Services Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-30

Services Marketing 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill College

作者:Zeithaml, Valarie A./ Bitner, Mary Jo/ Gremler, Dwayne D.

出品人:

页数:736

译者:

出版时间:2005-5

价格:$ 239.00

装帧:HRD

isbn号码:9780072961942

丛书系列:

图书标签: ★赚钱 ★硕士 business Marketing

Services Marketing 2024 pdf epub mobi 电子书图书描述

"Services Marketing, 4/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.

Services Marketing 2024 pdf epub mobi 电子书

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這本挺好的，整本書邏輯性很強，有很多很多很多例子，後面還附了8個case~定義也給的很明確，並且經常refer to其他Chapter，對知識網的建立很有幫助=3=特別喜歡strategy insight的部分~但是總歸還是覺得不夠精簡，打不下來5星，而且其實我覺得Gorn有很多特好的point書裏都沒有

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