Media Analysis Techniques 2024 pdf epub mobi 电子书

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发表于2024-07-01

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出版者:Sage Publications, Inc

作者:Dr. Arthur Asa Berger

出品人:

页数:264

译者:

出版时间:2004-07-15

价格:USD 56.95

装帧:Paperback

isbn号码:9781412906838

丛书系列:

图书标签: 传播方法论 Marketing media AcademicBibliography AD

Media Analysis Techniques 2024 pdf epub mobi 电子书图书描述

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author s own illustrations.

Media Analysis Techniques 2024 pdf epub mobi 电子书

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