Media Analysis Techniques

出版者:Sage Publications, Inc

作者:Dr. Arthur Asa Berger

页数:264

出版时间:2004-07-15

价格:USD 56.95

装帧:Paperback

isbn号码:9781412906838

图书标签:传播方法论MarketingmediaAcademicBibliographyAD

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Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author s own illustrations.

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very interssting author

very interssting author

very interssting author

媒介分析技巧 semiotic/maxist/psychoanalytic/sociological

very interssting author