Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 电子书
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Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 电子书 著者简介
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发表于2025-02-28
Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 电子书
Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 电子书
Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 电子书
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Kleppner's Advertising Procedure (16th Edition) 电子书 读后感
图书标签: 广告 营销 社会学 思维
Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 电子书 图书描述
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic concept of advertising: the place of advertising, planning the advertising, managing the advertising, and media. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. </P>
Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 电子书
Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 用户评价
最后，广告老师依然只给我打了B+。。。。
评分最后，广告老师依然只给我打了B+。。。。
评分最后，广告老师依然只给我打了B+。。。。
评分最后，广告老师依然只给我打了B+。。。。
评分最后，广告老师依然只给我打了B+。。。。
Kleppner's Advertising Procedure (16th Edition) 2025 pdf epub mobi 电子书
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