Kleppner's Advertising Procedure (16th Edition) 2024 pdf epub mobi 電子書 下載

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Kleppner's Advertising Procedure (16th Edition) pdf epub mobi 著者簡介

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Kleppner's Advertising Procedure (16th Edition) pdf epub mobi 圖書描述

Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic concept of advertising: the place of advertising, planning the advertising, managing the advertising, and media. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. </P>

Kleppner's Advertising Procedure (16th Edition) 2024 pdf epub mobi 電子書 下載

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Kleppner's Advertising Procedure (16th Edition) pdf epub mobi 圖書目錄

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發表於2024-07-05

Kleppner's Advertising Procedure (16th Edition) 2024 pdf epub mobi 電子書 下載

Kleppner's Advertising Procedure (16th Edition) 2024 pdf epub mobi 電子書 下載

Kleppner's Advertising Procedure (16th Edition) 2024 pdf epub mobi 電子書 下載

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圖書標籤: 廣告  營銷  社會學  思維   

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