Selling the Dream 2024 pdf epub mobi 電子書 下載


Selling the Dream

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Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.</p><p align="left">Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.</p><p align="left">Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.</p>

Selling the Dream 2024 pdf epub mobi 電子書 下載

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發表於2024-11-23

Selling the Dream 2024 pdf epub mobi 電子書 下載

Selling the Dream 2024 pdf epub mobi 電子書 下載

Selling the Dream 2024 pdf epub mobi 電子書 下載



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出版者:Collins
作者:Guy Kawasaki
出品人:
頁數:337
譯者:
出版時間:1992-08-03
價格:USD 15.00
裝幀:Pap
isbn號碼:9780887306006
叢書系列:

圖書標籤: 創業  Kawasaki  Guy   


Selling the Dream 2024 pdf epub mobi 電子書 下載
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