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Unit 1 Advertisement Reading I Advertising Reading 11 The Mixed Blessing of Advertising Technology Extended Activities Function and Structure：Persuasion Practical Reading：Language of Advertising Basic Writing：Sentence Writing(I) Additional Vocabulary Business World Humor TimeUint 2 Business Communication Reading I How to Write Magnetic Sales Letters Reading 11 Using Audience Analysis to Adapt Your Message Extended Activities Function and Structure：Expressions at the Post Office PracticaI Reading：Leaflet：Swift Service Basic Writing：Sentence Writing(II) Additional Vocabulary Business World Humor TimeUnit 3 Organizational Cuitoure Reading I The Organizational Culture and the Discourse Commun ity ReadingⅡHonda of America Extended Activities Function and Structure：Expressing Curiosity＆Asking for Jnformation Practical Reading：A Case Study Basic Writing：Topic Sentence Additional Vocabulary Business World Humor-rimeUnit Family Reading I Magic of a Full Moon Reading 11 The“New Father”——No Real Role Reversal Extended Activities Function and Structure：Explanation Practical Reading：Advertisements for Properties Basic Writing：Unity and Coherence Additional Vocabulary Business World Humor TimeUnit 5 Sightseeing Reading I Big Fun Reading 11 Follow Summer Waterfalls Extended Activities Function and Structure：Expressions for Sightseeing Practical Reading：Itinerary Basic Writing：Paragraph Development Additional Vocabulary Business World Humor TimeUnit 6 Public RelationsReading I Public RelationsReading 11 A General Introduction to Publ ic Relations Extended Activities Function and Structure：Expressions at a Hotel Practical Reading：Hotel Brochures Basic Writing：Telephone Messages Additional Vocabulary Business World Humor TimeUnit 7 Modern Offive Reading I The Modern Office ReadingⅡ Rule Number One：Clear That Desk Extended Activities Function and Structure：Receiving Guests Practical Reading：the Communicative Processes Basic Writing：Notes Additional Vocabulary Business World Humor-rimeUnit 8 ProductionReading I New Process DesignsReadingⅡThe Two Basic Methods of ProductionExtended Activities Function and Structure：Describing Products PracticaJ Reading：Production Activities Basic Writing：Memos AdditionaJ Vocabulary Business World Humor-I-imeUnit 9 AutomobilesReading I Oars：On a Road to NowhereReadingⅡ Merging Hand—made Oraftsmanship with World—class Manufactur ingExtended ActivitIes Function and Structure：TraveJ by Car Practical Reading：Car Ads Basic Writing：E-mails Additionaf Vocabulary Business World Humor TimeUnit 10 Insmanee Reading I Types of Insurance ReadingⅡ Basic Insurance Concepts Extended Activities Function and Structure：ConversationaJ Strategies PracticaJ Reading：Insurance Fbrm Basic Writing：Fax Additionaf Vocabulary Business World Humor TimeAppendix New Words AppendixII ExpressionsAppendix III Word StudyAppendix IV Special Use
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出版者:高等教育出版社

作者:虞苏美总主编

出品人:

页数:400

译者:

出版时间:2006-2

价格:42.00元

装帧:

isbn号码:9787040188585

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《新编商务英语精读(4)》为“新编商务英语系列丛书”之一。《新编商务英语精读(4)》共10个单元，每单元由阅读I(Reading T)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。《新编商务英语精读(4)》旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。“新编商务英语系列丛书”适用于商务英语专业的学生。《新编商务英语精读(4)》另配录音磁带。